– BRIEF:

thinking at how jeep could enter the market with a new model particularly suitable for  city use.

– COMPETITORS

– toyota iq

– smart fortwo

– THE CONCEPT:

develop the typical “solid” jeep’s stylish language to something playful without losing the off-road look and crossover set-up, suitable for the “urban jungle”.

– THE CAR:

The final solution is a compact 2 seat car with cross-over set-up. the side car is dominated from the plastic fenders that are linked with vertigo line. The front plastic grille make it playful instead off the big tyres that give it a massive off-road look.

The interiors are minimalist with a strong digitization with the big screen in front the passenger and mostly on the steering wheel. On the steering wheel indeed yuo can manage onboard coputer thanks to a touch screen surface.