– MISSION
The mission was to imagine kind of “SOLID PEPSI” product
and how the brand can enter in relative european market. Design the vision structured in 3/4 steps and spread in 4/5 years.
– Brief:
How Pepsi brand could enter the solid food market.
– The concept:
The idea was to connect the liquid and solid food world with the molecular cooking.
– The vision:
The vision is divided in 4 steps :
• The first one is the workshop, a two day training for professional bartender and the greatest masters of molecular cousine.
• The second step are Pepsi molecular events at bar of apprentice where people can taste cocktails about pepsi molecular mixology.
• The third step it’s a cocktail catering service. Users can book catering service with an application for all device. The personal bartender preparing home cocktails.
• The fourth step is to do it yourself at home with a special pack available at the supermarkets.
• STEP 1 -THE WORKSHOP
•WHAT?: 2 DAY TRAINING + FINAL PRESENTATION
•WHO?: GREATEST MASTER WITH APPRENTICE
•WHERE?: COLLEGUE DU FRANCE
•HOW?: THE GREAT MASTER, CALLED BY PEPSI APPRENTICE SELECT FROM BEST WORLD CLASS COMPETITION CRITIQUE OBSERVE AND INTERACTS TESTIMONIAL TAKE PART IN THE FINAL EVENT
• STEP 2 -THE PEPSI MOLECULAR EVENTS
• WHAT?: MOLECULAR EVENT, ONLY ONE WEEK FOR EVERY SEASON
•WHO?: BARTENDER
•WHERE?: BAR OF APPRENTICE
•HOW?: BARTENDER THE APPRENTICE WHO PARTICIPATED IN THE WORKSHOP MAKE AND SHOW COCKTAILS. THE USERS RECEIVE INFORMATION ABOUT PEPSI WORKSHOPS AND MOLECULAR MIXOLOGY
• STEP 3 – PEPSI MIXOLOGY SERVICE
•WHAT?: COCKTAIL CATERING
•WHO?: PERSONAL BARTENDER
•WHERE?: NO PLACES
•HOW?: USERS CAN BOOK CATERING SERVICE WITH AN APPLICATION FOR ALL DEVICE. THE PERSONAL BARTENDER PREPARING HOME COCKTAILS
• STEP 4 – DI IT YOURSELF
• WHAT?: MOLECULAR MIXOLOGY EXPERIENCE
•WHO?: USER
•WHERE?: HOME
•HOW?: THE USER CAN BUY THE PEPSI MOLECULAR KIT AND BECAME THE BARTENDER. THEY CAN PREPARE/EXPERIMENT AND CONSUME THEIR MOLECULAR COCKTAILS
