Ferrari –¬†Interior Concept

– BRIEF:

Imagine the future Ferrari’s ¬†interiors, considering the possibility from the new technologies and the brand heritage.

– THE CONCEPT
The idea is to concentrate all the informations around the driver to make it focused on driving without any distraction. The steering wheel is the main controller whit the speedometer and other informations and virtual buttons. On the side of the driver there are two screen that allow, to the left, to change the car’s set-up and, to the right, to the access at the infotainment and gps system. The latter is more generous in size to make it accessible also from the passenger. The screens use an innovative holographic 3d projected technologies to visualize the informations and the interaction is possible with a gesture control.

SKETCHING

CONCEPT

Details Design